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Saturday, January 16
 

4:00pm

Registration Check-In
Come by early on Saturday evening to check in and pick up your badge and registration materials to avoid the Sunday morning rush.

Saturday January 16, 2010 4:00pm - 8:00pm
Registration Area Rio Hotel

9:00pm

Purpose Inc.'s Affiliate Summit Charity Poker Tournament
Proceeds to benefit the National Breast Cancer Foundation.
Buy-in: $150 Payable at the Event Only ($110 goes directly to NBCF / $40 goes to Rio for Expenses to host the tournament. $100 Rebuys during the first hour also goes directly to NBCF).
Winners: Prizes, Trophies and Bragging Rights!
Click here for more details and to register to play.

Saturday January 16, 2010 9:00pm - 11:59pm
0 Rio Hotel
 
Sunday, January 17
 

8:00am

Registration Check-In
Check in and pick up your badge and registration materials.

Sunday January 17, 2010 8:00am - 6:00pm
Registration Area Rio Hotel

12:00pm

Session: A Primer on Search Engine Optmization
Search Engine Optimization (SEO) doesn't have to be a black art. It's deceptively simple. Learn the basic and intermediate ways to increase your ranks in Google that the pros use, and you can too.

Sunday January 17, 2010 12:00pm - 1:00pm
Brasilia 1-2 Rio Hotel

12:00pm

Session: Effective Social Media Techniques
Get insights into the techniques behind effectively using social media to build your brand and achieve business growth. Includes a question and answer session with the panelists.

Sunday January 17, 2010 12:00pm - 1:00pm
Brasilia 6 Rio Hotel

12:00pm

Session: Increase Search Revenue While Protecting Your Brand
Learn how to increase search revenue by letting your affiliates bid on trademark terms. Affiliate managers present case studies while TheSmartestSearch provides an affiliate's perspective.

Sunday January 17, 2010 12:00pm - 1:00pm
Palma Rio Hotel

12:00pm

Session: Merchant Challenges in the Affiliate Space
Identify several key merchants and have them speak on new and future challenges seen by the merchants in the affiliate space. Open the floor to participants to ask questions as well.

Sunday January 17, 2010 12:00pm - 1:00pm
Tropical Rio Hotel

12:00pm

Affiliate Meet Market Open
Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities. See who is hosting a table at the Affiliate Summit Meet Market.

Sunday January 17, 2010 12:00pm - 6:00pm
Amazon A-E,Brasilia 4/5 Rio Hotel

12:00pm

Blogger's Lounge Open
The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Sunday January 17, 2010 12:00pm - 6:00pm
Coco Rio Hotel

1:30pm

Session: Affiliate Program Case Studies: Strategies and Practices
Discussion of what it takes for a retailer to get their affiliate channel to the next level. Multiple merchant case studies reveal and illustrate strategies and practices that attract affiliates.

Sunday January 17, 2010 1:30pm - 2:30pm
Tropical Rio Hotel

1:30pm

Session: MommyBloggers: Changing the Face of Affiliate Marketing?
MommyBloggers are involved in many types of monetization strategies for their blogs, affiliate marketing being one, however they aren't necessarily doing it in the "traditional” ways.

Sunday January 17, 2010 1:30pm - 2:30pm
Brasilia 6 Rio Hotel

1:30pm

Session: Monetizing Blogs for Affiliate Marketing and SEO
Learn to maximize affiliate commissions using blogging, increasing your community, and utilizing SEO.

Sunday January 17, 2010 1:30pm - 2:30pm
Brasilia 1-2 Rio Hotel

1:30pm

Session: Using Pay-Per-Call to Grow Affiliate Programs
Online consumers want more human interaction. Learn how new pay-per-call technology is enabling advertisers to scale their affiliate programs and improve ROI for both advertisers and publishers.

Sunday January 17, 2010 1:30pm - 2:30pm
Palma Rio Hotel

3:00pm

Session: 20 Affiliate Program Management Mistakes To Avoid
We will cover 20 mistakes that affiliate managers routinely commit. Real life examples will be provided. You will take away practical knowledge, and a checklist to compare against your own style.

Sunday January 17, 2010 3:00pm - 4:00pm
Palma Rio Hotel

3:00pm

Session: De-Duping: the Great Unknown in Affiliate Marketing
De-duping affiliate sales against other channels is common practice, but what are the rules and how far is too far? Find out common practice and why we need an industry-wide best practice standard.

Sunday January 17, 2010 3:00pm - 4:00pm
Tropical Rio Hotel

3:00pm

Session: Start Monetizing Your Blog Today
Have a great blog but new to affiliate marketing? Learn from a network representative, an affiliate manager, and an affiliate the terminology and tricks behind turning your blog into earnings.

Sunday January 17, 2010 3:00pm - 4:00pm
Brasilia 1-2 Rio Hotel

3:00pm

Session: Video: Biggest Affiliate Marketing Opportunity Since Google
Discover the secrets of affiliate video promotion. Learn how you can increase your traffic and conversions by leveraging some of the most popular video sites.

Sunday January 17, 2010 3:00pm - 4:00pm
Brasilia 6 Rio Hotel

6:30pm

Affiliate Summit Mentor Program Meetup
This event is only open to attendees enrolled in the

Sunday January 17, 2010 6:30pm - 7:30pm
Tropical Rio Hotel

8:00pm

Party: ShareASale Under the Stars Party featuring Affiliate Karaoke
# Karaoke # Wii, darts, and a bunch of other games # Outdoor areas # Open Bar # Pizza, various appetizers, served early. # Chocolate fountain # Pick up an invitation at the Meet Market on Sunday @ the ShareASale Table. # Dress is casual

Sunday January 17, 2010 8:00pm - 11:59pm
Miranda Rio Hotel
 
Monday, January 18
 

7:30am

Registration Check-In
Check in and pick up your badge and registration materials.

Monday January 18, 2010 7:30am - 5:00pm
Registration Area Rio Hotel

8:30am

Blogger's Lounge Open
The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Monday January 18, 2010 8:30am - 6:00pm
Coco Rio Hotel

9:00am

Continental Breakfast for Platinum Attendees
(Breakfast is Open to Full Platinum Pass Holders with Breakfast Tickets Only)

Monday January 18, 2010 9:00am - 10:00am
Amazon A-E Rio Hotel

9:45am

Opening Remarks and Keynote
Influence During Times of Uncertainty
In today's uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, but focuses on those principles that are most effective during conditions of uncertainty and that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.
Dr. Robert Cialdini, author of the ground-breaking book, Influence, and co-author of the New York Times best-seller, Yes! 50 Scientifically Proven Ways To Be Persuasive, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications. His books have sold more than 2 million copies worldwide. Dr. Cialdini is the world's leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential.

Monday January 18, 2010 9:45am - 10:45am
Penn & Teller Theater Rio Hotel

10:00am

Exhibit Hall Open
Check out the companies exhibiting during Affiliate Summit West 2010.

Monday January 18, 2010 10:00am - 5:00pm
Amazon G-T Rio Hotel

11:30am

Networking Event: Affiliate Showcase
Affiliate Showcase will be an opportunity for affiliates to preside over tables where merchants and networks can visit with them to discuss working together.

Monday January 18, 2010 11:30am - 12:30pm
Brasilia 4/5 Rio Hotel

11:30am

Session: Affiliate Marketing by the Numbers
Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

Monday January 18, 2010 11:30am - 12:30pm
Tropical Rio Hotel

11:30am

Session: How to Fix Failing SEO Efforts
There are many misconceptions about search engine optimization. This session will detail five reasons SEO efforts fail.

Monday January 18, 2010 11:30am - 12:30pm
Brasilia 1-2 Rio Hotel

11:30am

Session: Law Enforcement Risks for Advertisers, Affiliates, Networks
We will explore recent state/federal actions, assess legal exposure risks to advertisers, affiliates and networks, and discuss best practices for avoiding and dealing with unwanted regulatory scrutiny.

Monday January 18, 2010 11:30am - 12:30pm
Palma Rio Hotel

11:30am

Session: Product Datafeeds: The Next Level
Product datafeeds are among the most powerful tools available to affiliate marketers. We'll discuss the current state of datafeeds and industry progress, best practices, and moving toward standards.

Monday January 18, 2010 11:30am - 12:30pm
Brasilia 6 Rio Hotel

12:30pm

Lunch for Platinum Attendees
(Lunch is Open to Full Platinum Pass Holders With Lunch Tickets Only)

Monday January 18, 2010 12:30pm - 1:45pm
Amazon A-E Rio Hotel

2:00pm

Networking Event: Vertical Exchange
Vertical Exchange will be an opportunity for affiliates, merchants and networks find one another by vertical to network and work our deals.

Monday January 18, 2010 2:00pm - 3:00pm
Brasilia 4/5 Rio Hotel

2:00pm

Session: Affiliate Program Compliance: Working with the Networks
Where do the compliance responsibilities of an affiliate network end and a merchant begin? A discussion of the expectations from both parties and approaches to building an effective relationship.

Monday January 18, 2010 2:00pm - 3:00pm
Tropical Rio Hotel

2:00pm

Session: Killer Facebook Advertising Tactics
Tired of ad disapprovals, low CTRs, terrible conversion rates, and inconsistent traffic volume? CPM or CPC? Pages or direct link? Hear how several super affiliates do it, plus tips from Facebook.

Monday January 18, 2010 2:00pm - 3:00pm
Brasilia 6 Rio Hotel

2:00pm

Session: Running a Network: Business, Legal & Practical
Networks are on the front lines of positive, negative, profitable, and dangerous issues in the affiliate world. Are they the digital hall monitors of affiliate marketing?

Monday January 18, 2010 2:00pm - 3:00pm
Palma Rio Hotel

2:00pm

Session: Self-Promotion Will Save The World
"It's the economy, stupid!” has given way to "It's the social economy, stupid!” We'll examine a handful of successful companies, what they did to turn customers into Raving Fans, and how you can, too.

Monday January 18, 2010 2:00pm - 3:00pm
Brasilia 1-2 Rio Hotel

3:30pm

Session: CPA Affiliate Marketing Opportunities in Europe
European affiliate marketing is a few years behind America in some areas, but ahead of it in others. This session will provide insight into the growth areas in Europe.

Monday January 18, 2010 3:30pm - 4:30pm
Tropical Rio Hotel

3:30pm

Session: Making Social Media Make Money: Ten Strategies
Social Media Websites such as Facebook, YouTube and Twitter have exploded in popularity. This presentation will share 10 proven strategies to generate massive profit from top social media websites.

Monday January 18, 2010 3:30pm - 4:30pm
Brasilia 6 Rio Hotel

3:30pm

Session: Oprah, Flogs and FTC: Hot Topics 2010
This session un-muddies the murky waters of the FTC's ever-changing focus, the proliferation of IP-related lawsuits, and the legal ambiguity regarding many forms of Internet-based marketing.

Monday January 18, 2010 3:30pm - 4:30pm
Palma Rio Hotel

3:30pm

Session: SEO Site Review/Clinic
Live Q&A, site audits and suggestions on how to help the internal site structure, as well as ideas how to build a better site for organic rankings.

Monday January 18, 2010 3:30pm - 4:30pm
Brasilia 1-2 Rio Hotel

5:00pm

Session: Ask the Experts
Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.
Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

Monday January 18, 2010 5:00pm - 6:00pm
Brasilia 4/5 Rio Hotel

9:30pm

Affiliate Summit Trivia Tweetup
Sure, you can impress your friends with your knowledge of all of the dog's names that have lived in the White House, but will they buy you drinks? Give you prizes? We don't think so.
So, here's your opportunity to get what you deserve. Join the Affiliate Summit Team and your Trivia Host, Lisa Picarille for the Affiliate Summit Trivia Tweetup where you can show off your random-fact prowess, get unexpected high-fives and make some new friends. If you're lucky, maybe you'll even win drink tickets or passes to Affiliate Summit East 2010 in New York City!
(Internet and phone usage by players is not permitted during the game.)
Register to attend the Affiliate Summit Trivia Tweetup.

Monday January 18, 2010 9:30pm - Sunday January 17, 2010 11:59pm
Miranda 1-3 and Patio Rio Hotel
 
Tuesday, January 19
 

8:00am

Registration Check-In
Check in and pick up your badge and registration materials.

Tuesday January 19, 2010 8:00am - 3:00pm
Registration Area Rio Hotel

8:30am

Blogger's Lounge Open
The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.

Tuesday January 19, 2010 8:30am - 4:00pm
Coco Rio Hotel

9:00am

Continental Breakfast for Platinum Attendees
(Breakfast is Open to Full Platinum Pass Holders with Breakfast Tickets Only)

Tuesday January 19, 2010 9:00am - 10:00am
Amazon A-E Rio Hotel

10:00am

Opening Remarks, Pinnacle Awards & Keynote
The Affiliate Summit Pinnacle Awards are affiliate marketing's most prestigious, competitive honor for the leaders in the space. Award winners are recognized because they are innovative leaders with vision and influence.
The following awards will be presented:
Affiliate of the Year, Affiliate Manager of the Year, Exceptional Merchant, Affiliate Marketing Advocate Award, Best Blogger and Affiliate Marketing Legend.
Keynote address will immediately follow the Awards Ceremony.

Tuesday January 19, 2010 10:00am - 11:15am
Penn & Teller Theater Rio Hotel

10:00am

Exhibit Hall Open
Check out the companies exhibiting during Affiliate Summit West 2010.

Tuesday January 19, 2010 10:00am - 4:00pm
Amazon G-T Rio Hotel

11:30am

Session: Coupon Problem Solving Clinic
Merchants, bring your questions about coupons and coupon affiliates and let this panel of industry experts show you the best practices to resolve your concerns and meet your goals using this channel.

Tuesday January 19, 2010 11:30am - 12:30pm
Palma Rio Hotel

11:30am

Session: E-Commerce Site Deconstruction: Strategies for Affiliates
As an e-commerce web developer and affiliate marketer for 11 years, Michael Vorel will deconstruct leading e-commerce web sites to uncover strategies and trends that can be utilized by affiliates.

Tuesday January 19, 2010 11:30am - 12:30pm
Tropical Rio Hotel

11:30am

Session: Scaling Article Marketing For Affiliate Marketers
Drive millions of high-value free traffic/visitors with articles. Avoid the 7 common pitfalls that could hurt your pocketbook & reputation.

Tuesday January 19, 2010 11:30am - 12:30pm
Brasilia 6 Rio Hotel

11:30am

Session: Site Clinic by the Women of SEO
Come have your site reviewed under a microscope by the women of SEO. They will critique websites for content, landing pages, design, HTML and conversions.

Tuesday January 19, 2010 11:30am - 12:30pm
Brasilia 1-2 Rio Hotel

12:30pm

Lunch for Platinum Attendees
(Lunch is Open to Full Platinum Pass Holders With Lunch Tickets Only)

Tuesday January 19, 2010 12:30pm - 1:45pm
Amazon A-E Rio Hotel

2:00pm

Session: Creating Lasting Publisher and Advertiser Relationships
Results are what matter in performance marketing. These industry leaders will discuss how they work together to create long-term partnerships, and explore communication, commission, policies and more.

Tuesday January 19, 2010 2:00pm - 3:00pm
Palma Rio Hotel

2:00pm

Session: How To Get Motivated For Success!
Get off your butt and get to work. Motivational tips, tricks & strategies that can put you on the path to online success.

Tuesday January 19, 2010 2:00pm - 3:00pm
Brasilia 1-2 Rio Hotel

2:00pm

Session: Igniting Viral Campaigns by Creating Relevant Conversations
Creating persuasive momentum in the social media space is the key to viral success. Blogs, viral video, podcasting, Twitter, Facebook, SEO… which tools are right for your campaign?

Tuesday January 19, 2010 2:00pm - 3:00pm
Brasilia 6 Rio Hotel

2:00pm

Session: Using Thought Leadership to Generate Leads
Creating content is one of the best ways to establish community around a brand. This session will show how to use business blogging, video, webinars, etc. to reach prospects and generate leads.

Tuesday January 19, 2010 2:00pm - 3:00pm
Tropical Rio Hotel

3:15pm

Networking Event: GeekCast.fm Live!
A mixed bunch of podcasters from GeekCast.fm will have an open, candid discussion about the hot topics in affiliate marketing.

Tuesday January 19, 2010 3:15pm - 4:15pm
Palma Rio Hotel